State Farm®.
Sponsorships
Sponsorship projects included many mediums of marketing and advertising based on the responsiveness of the demographic area. These included direct mail, signage, event activation and lead generation, digital, broadcast and print ads.
The goal: Deliver the ultimate experience brought to you by State Farm®.
Examples Shown
Texas Lonestar Showdown
Texas Scholar Athlete
Teens In The Driver Seat
Texas Major Stock Shows & Rodeos
National Agent Advertising
The Agent Advertising System encompasses all things advertising. Based on user input, the system could design, build, and deliver customized ads to over 17,000 agents and 77,000 agent team members. This system was before its time as it allowed agents to design with plug and play variable creative elements. Final ads could either be produced by an approved vendor and/or delivered via digital file. Being the owner of the entire system, I was responsible for:
- UI user friendly design
- Functionality
- System Enhancement Projects
- Creative Asset Development Assist
- Creative Asset Management
- Expense Management
- Production Vendor Management
- Liaison to all stakeholders across teams, departments, and external vendors
Result.
Approximately 144,000 ads across different mediums and product lines hit the U.S. market in 2018.